This is a powerful topic that is often over looked. The age of the internet has saturated public minds for over the past twenty years or more. People still read printed material regardless of the internet craze. It amazes me as I realize how many people tend to equate the internet with scandalous activity. Printed text is regarded more trust worthy. This is of course ridiculous, however it apparently holds true for public awareness. The mass appeal ( at the time of this writing) is still with printed text, in terms of security. The average reader actually thinks printed text is more reliable. It’s probably because they think there is more scrutiny involved with publishing news papers, books and magazines. You actually may know that, at the time of this writing scrutiny exists in both media forms. It’s my personal experience to see internet security measures on the same level as printed material today. One form is no more secure then the other. This is like trying to analyze which is more blue, a blue crayon or the sky on a sunny day. We acknowledge, as a whole the public is basically “seasonally impressionable.”
Classified advertising in news paper advertisements remains to be one of the most cost effective ways to reach the masses. Looking backward, I find Paid per Click advertising has become saturated to the point, where only a few can manipulate key words for a high position and that’s only momentarily. The rest of the marketers must wait for their chance to rise up to at least fifth position, on the search engines. Practically no one ever remains at top position, on the search engines and if they do, click on this article they must “submit their first born child” (That was only a joke to imply the incredible monetary and contextual challenge of being involved with Paid Per Click Advertising). the impracticality of Paid Per Click Advertising permeates my thoughts with memories of being hustled.
The down side of News Paper Advertising is when you have to run a lot of ads in order to get a discount. Then the classified advertising manager may say you can’t get a “tear sheet.” A tear sheet is evidence the ad ran. Sometimes the discount advertising managers claim they can’t give a tear sheet. Sometimes they claim that the quantity of different papers are so numerous, they can’t keep up with all the insertions. I personally think a reply, like that is rubbish. When ever running ads do your best to try and get physical proof your ads ran. Your physical proof is a “tear sheet.” Get an actual copy of the advertisement, as it ran in your desired paper. News Paper advertising can be profitable, when done carefully.